A landmark media rights deal for the Pakistan Super League could soon become the biggest commercial agreement in Pakistan cricket history. Sources suggest that a company linked to a PSL franchise is preparing a massive bid that could reach around PKR 4.5 billion per year. If finalized, the four-year contract may be valued at up to PKR 18 billion, significantly boosting the financial strength of the Pakistan Cricket Board (PCB).
Bidding Process and Disqualification of Major Channels
The PCB had earlier invited bids for a four-year cycle of PSL broadcast and streaming rights. Multiple parties showed interest, including two major sports broadcasters. However, both reportedly carried outstanding financial liabilities one allegedly owing nearly PKR 4.7 billion and the other more than PKR 600 million.
The board gave them time to clear their dues, but payments were not settled. As a result, disqualification notices were issued, narrowing the field and opening the door for new bidders to step forward.
Franchise-Backed Company Emerges as Strong Contender
Insiders indicate that a company already owning a PSL franchise is now keen to acquire the league’s media rights as well. Industry sources believe this bidder could place a record-breaking offer, potentially reshaping the commercial landscape of Pakistan cricket.
If the annual bid indeed touches PKR 4.5 billion, the four-year valuation would cross PKR 18 billion. In addition, the live streaming rights alone could attract offers nearing PKR 7 billion, reflecting the growing importance of digital audiences and mobile viewership.
Anti-Collusion Measures and Broadcast Strategy
To ensure a fair and transparent process, the PCB has reportedly barred consortium bids this time, aiming to prevent possible collusion between broadcasters. Should the franchise-linked company win the rights, it is expected to use the national broadcaster’s platform, likely leveraging the reach of Pakistan Television to maximize nationwide coverage.
Tender Structure and Financial Safeguards
The PCB’s tender allowed companies to bid either for television broadcast rights, live streaming rights, or both. Each category required a bid security of PKR 100 million. The winning bidder’s deposit would be adjusted against the final payment, while unsuccessful bidders would receive refunds.
Although the official reserve price has not been publicly disclosed, market estimates suggest it could be close to PKR 18 billion for broadcast rights and around PKR 6 billion for digital streaming.
Expansion of PSL and Rising Commercial Value
The PSL’s expansion is a key factor driving this surge in valuation. The league previously featured 34 matches per season, but with the planned addition of two new teams, the total could increase to 44 matches annually.
This expansion means more content, higher advertising inventory, and stronger engagement from sponsors and viewers. Over four years, the additional fixtures effectively elevate the commercial worth of the deal, making it comparable to a longer cycle under previous match volumes.
What This Means for Pakistan Cricket
If finalized at the projected figures, this agreement would mark a historic financial milestone for the PSL and the PCB. The additional revenue could be invested in grassroots development, domestic cricket structure, stadium upgrades, and player welfare programs.
More importantly, such a high-value deal would signal the PSL’s growing global appeal and strengthen Pakistan’s position in the competitive world of franchise T20 leagues.
