As Mexico prepares to co-host the FIFA World Cup 2026 alongside the United States and Canada, the country’s private security industry is witnessing an unexpected boom. With rising safety concerns among foreign tourists and VIP guests, demand for armored vehicles and private security services has surged dramatically.
The global football tournament, set to take place from June 11 to July 19, 2026, is expected to attract hundreds of thousands of visitors from across the world. However, ongoing reports of crime and violence in some Mexican regions have raised concerns about safety prompting many to seek extra layers of protection.
Rising Demand for Armored Vehicles
Security firms in Mexico are now experiencing record bookings. One leading company, Rohe, has become a focal point of attention. Its CEO, Leopoldo Serdera, recently demonstrated the strength of their vehicles by firing bullets at an armored car door during a public event. The bullets failed to penetrate, proving the company’s commitment to top-tier protection.
Serdera explained that most of their bookings are coming from wealthy tourists and business travelers planning to attend the World Cup. “Many of our clients have heard negative news about security in Mexico and want peace of mind while traveling. Our goal is to make them feel completely safe,” he said.
Currently, Rohe operates a fleet of over 70 armored vehicles, all of which are scheduled to be available for rent during the World Cup period. These vehicles are designed to withstand gunfire, explosions, and other potential threats, ensuring maximum safety for passengers.
Private Guards in High Demand
Beyond armored cars, private bodyguard services are also in high demand. Security companies are hiring and training new personnel to meet the growing requests for trained escorts, event guards, and driver-bodyguards. Many foreign visitors have already begun inquiring about these services months ahead of the event.
According to local analysts, this surge has transformed private security into one of Mexico’s fastest-growing sectors. It has not only created jobs but also boosted investment in safety technology, surveillance equipment, and vehicle armor manufacturing.
Economic Impact on Other Sectors
While safety concerns remain, the World Cup has brought economic optimism to Mexico. The tourism, hospitality, and transportation sectors are already benefiting from early preparations. Hotels are upgrading security systems, and travel agencies are partnering with protection firms to offer “secure travel packages” for VIP guests.
The combination of excitement and caution reflects the dual reality Mexico faces ahead of this major event the thrill of hosting the world’s biggest football tournament, and the responsibility of ensuring safety for all who attend.
Conclusion
The FIFA World Cup 2026 is more than just a sporting event for Mexico; it’s a test of its security infrastructure and global image. As armored car companies, private guards, and hospitality businesses prepare for the influx of visitors, one thing is clear: security has become as essential as the game itself.