Eileen Gu is once again at the center of the winter sports world as she prepares for the 2026 Milan-Cortina Winter Olympics. Four years after becoming one of the biggest stars of the Beijing Games, the freestyle skiing sensation is returning with a different mindset, renewed motivation, and the same elite-level talent that made her a global icon.
A Champion With Nothing to Prove
At just 22, Gu has already achieved what most athletes only dream of. Her two gold medals and one silver at the 2022 Winter Olympics cemented her place in freestyle skiing history. Now, as she gets ready for Milan-Cortina, Gu has made it clear that this Olympic cycle feels different.
Rather than chasing validation, she is focused on enjoying the sport and competing freely. After dealing with injuries and the challenge of balancing elite training with her academic life, Gu has spoken about reconnecting with her love for skiing. That mental reset could be one of her biggest advantages heading into 2026.
Competing Across All Three Events
Gu is expected to compete in halfpipe, slopestyle, and big air, the same trio of events where she previously dominated. Few athletes in the world can remain competitive across all three disciplines, and that versatility continues to set her apart.
Her ability to adapt to different courses, conditions, and judging styles makes her one of the most dangerous competitors in the field. If she arrives healthy, Gu will once again be among the top medal favorites in multiple events.
More Than Just an Athlete
Off the snow, Eileen Gu’s influence keeps growing. She remains one of the highest-earning female athletes globally, thanks to major endorsement deals with top sports, lifestyle, and luxury brands. While prize money in freestyle skiing is limited, Gu’s marketability and global appeal have turned her into a rare crossover star.
This off-field success has not distracted her from competition. Instead, it has helped redefine what modern athletes can be, elite performers who also control their personal brand and long-term careers.
Why Milan-Cortina Could Be Her Most Dangerous Olympics Yet
From a competitive standpoint, Gu entering the 2026 Winter Olympics with less pressure could be a scary thought for her rivals. Athletes who feel free rather than burdened often perform at their best.
She is more experienced, mentally stronger, and better prepared for the spotlight than she was in 2022. Add in her technical skill and creativity on the slopes, and it’s easy to see why expectations remain sky-high.
Final Thoughts
Eileen Gu’s journey to Milan-Cortina is not just about defending her legacy, it’s about redefining it. Whether she adds more medals or not, her impact on freestyle skiing and global sports culture is already secure.
Still, if history is any guide, counting her out would be a mistake. When the 2026 Winter Olympics begin, all eyes will once again be on Eileen Gu.
