The delay in finalizing the schedule for the Champions Trophy by the International Cricket Council (ICC) has created unease among its commercial partners. According to media reports, the ICC is holding back on announcing the schedule and venues for the 2025 Champions Trophy due to India’s refusal to play in Pakistan.
This delay is causing difficulties for ICC’s multinational partners and local sponsors associated with the event, as they are struggling to plan their brand activities and commercial strategies. The ICC has long-term contracts worth millions of dollars with these multinational companies. The delay in the schedule is reportedly affecting the event’s brand value, leaving sponsors and commercial partners uncertain.
In Pakistan, some local sponsors have been negotiating for different slots in the Champions Trophy. However, they are unable to finalize their agreements due to the lack of clarity. Reports suggest that the ICC may make a major announcement regarding the schedule and venues by November 21.
India’s refusal to travel to Pakistan for the Champions Trophy, combined with the strict stance of the Indian government, has led to significant tension with the Board of Control for Cricket in India (BCCI). Furthermore, the PCB Chairman’s rejection of the hybrid model has added to their concerns.
