The much-anticipated Asia Cup 2025 is set to bring not only thrilling cricket action but also record-breaking sponsorship and advertising deals. Thanks to the high-voltage rivalry between Pakistan and India, media rights holders are witnessing a surge in demand, with ad prices reaching unprecedented levels.
Sky-High Television Advertising Rates
According to Indian media reports, a 10-second TV advertisement during the Pakistan vs. India match will now cost 16 lakh Indian rupees (approximately \$19,000 USD). This figure marks one of the highest ad rates in Asian cricket history, highlighting the immense commercial value of the clash.
Additionally, the Co-Presenting Partnership for the tournament has been set at a staggering ₹180 crore (\$21.6 million USD), while the Associate Partnership comes in at ₹13 lakh (\$15,600 USD) per slot. Advertisement package deals are also on offer, with some valued
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Digital Sponsorship Breaking Records
Digital rights have also witnessed a sharp rise in value, reflecting the changing landscape of sports viewership. Key packages include:
- Co-Presenting & Highlights Partner – each priced at ₹30 crore (\$3.6 million USD).
- Co-Powered Package – valued at ₹18 crore (\$2.1 million USD).
With more fans shifting toward online streaming platforms, sponsors are betting big on digital exposure, ensuring their brands reach millions across multiple devices.
Record Viewership Expected
Broadcasters and sponsors alike are preparing for record-breaking numbers. The Pakistan-India rivalry has historically drawn some of the highest viewership in cricket. Analysts expect Asia Cup 2025 to surpass previous editions, driven by both TV and digital audiences.
Tournament Schedule and Key Matches
The Asia Cup 2025 will officially kick off on September 9 in the United Arab Emirates (UAE). Pakistan and India, placed in the same group, are scheduled to meet on September 14.
If both teams advance to the Super Four stage, another clash is set for September 21. And should the arch-rivals make it to the final, fans could witness a historic third showdown between the two nations during the same tournament.
Why Pakistan vs. India Matters Beyond Cricket
The Pakistan-India rivalry is not just about sports-it is a global spectacle that captures attention far beyond the cricket field. Advertisers see these matches as golden opportunities to maximize brand visibility, knowing that millions of fans across Asia and beyond will be glued to their screens.
With emotions running high, packed stadiums, and millions of online viewers, the 2025 edition of the Asia Cup is shaping up to be a historic commercial success.
Read More: Asia Cup 2025 Schedule & Results
