The Pakistan Super League (PSL) has initiated an asset valuation process to assess the market value of its franchises and commercial rights. According to sources, this evaluation will also help establish the potential value of new PSL teams, paving the way for future expansion of the tournament.
EY MENA Assigned the Contract
The valuation contract has been awarded to EY MENA, a globally recognized consulting and auditing firm. The valuation is scheduled to be finalized in about five weeks. This move highlights the PSL’s commitment to transparency, accountability, and global best practices in managing one of the fastest-growing cricket leagues in the world.
PSL CEO Confirms Transparency and Growth
PSL CEO Salman Naseer highlighted the significance of the move, noting that the valuation will guarantee fair and transparent decision-making. He further stated:
“The PSL has already established itself among the world’s leading cricket leagues. This valuation process will further contribute to its stability, growth, and long-term success.”
Strategic Importance of the Valuation
The valuation is not just about numbers-it will serve as a foundation for strategic decisions in the coming years. By determining the true value of franchises, commercial rights, and potential new teams, the Pakistan Cricket Board (PCB) will have a clearer roadmap for future investments, sponsorships, and broadcasting deals.
What This Means for PSL’s Future
As the PSL continues to rise in popularity and financial value, this evaluation will:
- Strengthen trust with investors and sponsors
- Help attract international partnerships
- Create a sustainable growth model for franchises
- Set benchmarks for future league expansions
With the process now underway, stakeholders across Pakistan cricket are eagerly awaiting the results, which could shape the next chapter in PSL’s evolution.
